Partner: Water.day
A platform that teaches you better habits through daily stories, habits and facts
I designed an editorial product that turns daily water intake into a mindful ritual, blending storytelling, illustration, and gentle UX to shift behavior through design, not guilt.
From concept to MVP
I led the product strategy, UX, and full visual direction for Water.day, from defining the platform structure to designing the core user flows and building the entire design system from scratch.
Product Strategy
Led vision, positioning, and roadmap from day one
UX & Interaction
Defined core user flows and interaction patterns
Visual Direction
Crafted the entire look, feel, and brand expression
Design System
Built tokens, components, and principles from scratch
Habit Mechanics
Designed daily stories, streaks, and engagement loops
Platform Architecture
Structured the editorial content model and navigation
An ocean-inspired design language
I built Water.day's design system from scratch to turn an abstract mission into a cohesive digital language. A deep, ocean-inspired palette, clean editorial typography, and generous spacing create a calm, reflective atmosphere.
Color Palette
Typography
Component Examples
Move with the flow
I designed Water.day as an editorial-first digital experience that blends storytelling, micro-learning, and daily reflection. The UX prioritizes calm exploration, clear hierarchy, and frictionless navigation.
The landing experience
The article experience
Making water personal
Water is universal, but our relationship with it is deeply personal. The onboarding flow learns what matters to each user, are they drawn to ocean conservation? Curious about hydration science? Interested in water infrastructure? This shapes the content they see, making every session feel tailored rather than generic.
Choosing what resonates
Daily stories & habits
At the heart of Water.day is a daily rhythm: each morning, users receive a short, beautifully designed story about water, from ocean ecosystems to hydration science. The habit tracker turns awareness into action, celebrating streaks and small wins without guilt or pressure. It's learning that fits into the rhythm of your day, not against it.
Starting your water habit journey
Morning stories
1-min reads delivered daily
Habit streaks
Track progress without pressure
Water facts
Surprising truths that stick
Calm by design
Most wellness apps overwhelm. Water.day does the opposite. Every design decision, from spacing to animation speed to color temperature, serves a single purpose: create a space where learning about water feels as refreshing as water itself.
Generous whitespace
Every element breathes. Dense interfaces create anxiety; Water.day creates calm.
Muted micro-interactions
Subtle wave animations and gentle transitions echo the feeling of water itself.
Intentional color
Ocean-inspired tones shift from deep teal to soft cyan, guiding focus without distraction.
Progressive complexity
Simple on the surface, rich underneath. Users discover depth at their own pace.
What we delivered
In six weeks we went from blank canvas to a complete, validated product: design system, MVP screens, and a content model built for the way Gen Z actually learns.
Built a complete, scalable design system from scratch: tokens, components, and interaction principles ready for development.
Delivered a fully designed MVP with onboarding, daily stories, habit tracking, and personalized content flows.
Designed habit-based mechanics and bite-sized content that resonate with how Gen Z actually learns and engages.
Tested the editorial-first approach with target users and confirmed that calm, story-driven UX drives real engagement.
Where it's heading
Water.day is more than an app — it's the start of a movement to make water literacy part of daily life. The platform is designed to grow: community features will let users share discoveries and challenge friends. Localized content will connect people to the water stories in their own neighborhoods. And partnerships with conservation organizations will turn awareness into real-world impact.
From passive consumption to conscious engagement.
Water.day transforms how a generation thinks about the most essential resource on Earth.
The Journey
~6 weeks
User Research
Interviewed Gen Z users to understand daily habits, motivations, and barriers to healthy routines
Product Strategy
Defined the core loop — daily stories, habit tracking, and social accountability
Design System
Built a calming, nature-inspired design system with micro-interactions for delight
Mobile App
Designed the end-to-end mobile experience from onboarding to daily engagement
Beta Launch
Launched beta with early adopters and iterated based on usage data
Looking for sticky notes and empathy maps? Let's chat instead.
I'd rather tell you the real story over coffee ☕
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UX Design