A selection of my most recent case studies
A cultural travel app growing fast across Europe, held back by invisible AI design debt. We built the system underneath it, then redesigned the flows that turn first-time users into returning ones.
An editorial take on hydration: daily stories, facts, and illustration that turn a mundane habit into a ritual people actually keep.
We turned an email-run travel marketplace into an automated booking product, cutting friction and building the trust that high-value trips need.
We tested competing concepts with real users for a 500K-user app, handing the team an evidence-backed roadmap instead of a guess.
I'm building Klasse, a platform that reimagines how independent teachers manage their classes, scheduling, and student communication, all in one place.
